Privacy Policy

Privacy Policy of Bloom Bust

This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.bustbloom.com (the "Site") or make a purchase through the Site.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

  • Cookies
    Here is a list of cookies we use. We’ve listed them here so you can choose whether or not to allow them.

    • session_id, a unique session identifier, allows Shopify to store information about your session (referrer, landing page, etc.).
    • shopify_visit, no data is retained, persists for 30 minutes from the last visit. Used by our internal site stats tracker to record the number of visits.
    • shopify_uniq, no data is retained, expires at midnight (depending on the visitor's location) the next day. Counts the number of visits to a store by a single customer.
    • cart, a unique identifier, persists for 2 weeks, stores information about your shopping cart.
    • secure_session_id, a unique session identifier.
    • storefront_digest, a unique identifier, indefinite if the store has a password, used to determine if the current visitor has access.

  • Log Files
    Log files track activity on the Site and collect data such as your IP address, browser type, Internet Service Provider (ISP), referring/exit pages, and timestamp data (date and time).

  • Invisible Pixels, Tags, and Beacons
    These are electronic files that record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as "Order Information."

When we use the term "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

In general, we use the Order Information we collect to process any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertisements about our products or services.

We use the Device Information (particularly your IP address) that we collect to screen for potential risk or fraud and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to evaluate the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties who help us use it as described above. For example, we use Shopify to power our online store – to learn more about how Shopify uses your Personal Information, please visit: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site – to learn more about how Google uses your Personal Information, please visit: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other legal request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing messages we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/?c=3&lang=en.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the details provided below.

Additionally, if you are a European resident, please note that we are processing your information in order to fulfill contracts we may have with you (for example, if you make a purchase through the Site) or to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will retain your Order Information in our records unless and until you ask us to delete this information.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact@bloombust.com.